After-Christmas Sales Attract Gift Card Spenders

By: Denise Wong Email
By: Denise Wong Email

Reno, NV - At Old Navy at the Summit, customers are bagging the savings as they load up on all sorts of items after Christmas.

"It looks busy, lots of sales going on and stuff," says Amy Mager.

The manager at the Old Navy says she's seen a lot of people trying to return or exchange items. She's hoping all of the Post-Christmas deals they've got lined up will get those same people to leave with their hands full.

"Well, it's what I'm here to do," says Amy Mager, who's shopping at the Summit. "Exchange and spend my gift card so anything that I was hoping for that i didn't get, I'll get myself."

At prices up to 75-percent off.

"A lot of people are leaving the stores with stuff," says Shanda Golden, who was waiting for her daughters outside of the Apple store. "I know with us, we gave our daughters cash for christmas. So that was more of an incentive to come down. It was burning a hole in their pocket so we came out and shopped."

This is a critical week for retailers. Traditionally, it makes up 10-percent of holiday sales. Summit mall officials were not able to tell us what they were expecting in terms of foot traffic or sales on this Day-After-Christmas, but they could see that the parking lot was crowded in the morning. They said it looked like shoppers were responding to the big sales.

For locally-owned stores that are away from the malls, like Sundance Books and Music, the owner was expecting somewhat smaller crowds than the week before. But she was hoping folks this week would still be in the holiday buying spirit and eager to spend some of that Christmas cash they got over the weekend.

"We're the great tortoise in this race. We just go at our pace. We're in it for the long haul so we're not here with all those grand splashes, selling things off. We're here getting ready to start a new season, a new year," says Christine Kelly, owner of Sundance Books and Music in downtown Reno.

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