It's not only the Sierra ski resorts that make cash from the snow storms, but also those in the valley.

Greg has been shoveling snow some 22 hours. It's earning the street-sweeper extra money for the holidays.

"We've converted over to doing snow because there isn't anything to sweep off the streets," he said.

It wasn't just those removing snow for holiday shoppers making a buck, but the stores too.

At a Reno big box store, there was a rush on anything snow-related like salt and shovels.

"Woke up with morning and our driveway is packed so we're getting some salt also for my mother in-law," one woman said.

Others hoping for do-it-yourself snow removal are heading for Reno Cycles and Gear. This store says people are buying plows, looking for all-wheel drive, and snowmobile fun.

"When you see all the feet coming in right now yeah people are really getting the fever," a salesperson said.

Some stores during the past few days say they have been selling out of supplies like snow shovels, so you might want to call ahead.