SANTA CRUZ, Calif. (AP) - Surviving members of the 1930s-era Santa Cruz Surfing Club are suing the grandson of an original club member for illegally profiting from the use of its popular logo.
The old school surfers filed suit in U.S. District Court on Tuesday in an effort to legally reclaim the rights to its logo.
Ryan Rittenhouse trademarked the logo in 2004, after Levi Strauss used it on a popular T-shirt. Levi's donated proceeds to the Santa Cruz Surfing Museum.
Rittenhouse has since sold apparel featuring the logo, and club members say they have not seen any proceeds. They traditionally used the logo to raise money for the financially struggling museum.
In a written response to the suit, Rittenhouse proposed that he run the Surfing Museum as a for-profit business where he would sell his shirts and have the original club members work as volunteers.
Club spokesman Dan Young says Rittenhouse's offer is unacceptable.
Information from: The Monterey County Herald,
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