San Diego State Publicity Blitz To Counter Image Problem

SAN DIEGO (AP) - San Diego State University is using prominent alumni in a newspaper, radio and television public relations blitz to counter image problems after last week's massive campus drug bust.

"We're prouder than ever" is the theme of the effort, which includes a full-page advertisement in Friday's Union-Tribune displaying the names of more than 600 alumni and local supporters.

The names include Padres Hall of Famer Tony Gwynn, Rubio's founder Ralph Rubio and retired Jack in the Box chairman Jack Goodall.

University spokesman Jack Beresford says San Diego State's reputation has been questioned and "the campaign is intended to help demonstrate there's tremendous support and pride in the institution."

Prosecutors say a yearlong drug-dealing investigation led to 125 arrests, including 95 students.

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Information from: The San Diego Union-Tribune,
http://www.signonsandiego.com

(Copyright 2008 by The Associated Press. All Rights Reserved.)

AP-NY-05-16-08 0925EDT


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