FTC Clears Google's $3.1 Billion Purchase Of DoubleClick

U.S. antitrust regulators have approved Google's acquisition of DoubleClick.

The announcement today by the Federal Trade Commission of its approval clears the way for a formidable combination in the growing
online advertising sector.

Despite the FTC's go-ahead, the transaction still faces substantial antitrust scrutiny in Europe.

Google has said that it won't close the deal before it has clearance from European regulators.

The European Commission has set a deadline of April 2 to complete its review.

The 3.1 billion dollar deal will combine Google's leading position in online text ads with DoubleClick's ad-serving tools that help publishers place and track display ads.

Comments are posted from viewers like you and do not always reflect the views of this station.
powered by Disqus
KOLO-TV 4850 Ampere Drive Reno, NV 89502
Copyright © 2002-2015 - Designed by Gray Digital Media - Powered by Clickability 12659491 - kolotv.com/a?a=12659491
Gray Television, Inc.