McDonald's Giving Customers Wiggle Room When Customizing Orders

By: AP Email
By: AP Email

NEW YORK (AP) - McDonald's is looking to give people a little more wiggle room to customize their orders, as they can at chains such as Chipotle, Five Guys and Subway.

The world's biggest hamburger chain says it's testing a "build-your-own burger" concept in California that lets people pick from a variety of toppings. Its new Dollar Menu and More also features five sandwiches with different sauces and toppings. And the topic of customization came up at the company's presentation for investors this week.

"Customization represents another important opportunity for our business," said Kevin Newell, chief brand and strategy officer for the U.S.


Comments are posted from viewers like you and do not always reflect the views of this station.
powered by Disqus
KOLO-TV 4850 Ampere Drive Reno, NV 89502
Copyright © 2002-2014 - Designed by Gray Digital Media - Powered by Clickability 232204311 - kolotv.com/a?a=232204311
Gray Television, Inc.