April 19, 2014
Watch out McDonald’s, Burger King is getting into the rib business.
Burger King is set to announce a new summer menu item on Thursday, including its answer to the McDonald’s McRib sandwich.
The BK Rib sandwich is said to have a tangy sauce and come with sweet bread and butter pickles.
The BK Rib sandwich goes on sale starting May 21. The menu item was popular in the test market. The sale price will be $3.49 for the sandwich and $5.59 as a meal.
McDonald’s execs say they aren’t worried because the McRib has a large following. They are confident customers will stay loyal.
BK is has other summer menu offerings including, a Memphis Pulled Pork sandwiches, Carolina BBQ Sandwiches and sweet potato fries, BBQ Chicken Salad, and Oreo-infused desserts. These items will only be available in the summer months.