Vegas Tourism Report: Prince Harry was PR Boon

By  | 

LAS VEGAS (AP) - Analysts say the same naked picture scandal that haunted Prince Harry was a public relations boon for Las Vegas.

A report commissioned by the Las Vegas Convention and Visitors Authority says news coverage of an online campaign and a large ad in USA Today reached an estimated 154 million people. The report presented Tuesday values that publicity at $23 million.

The campaign came a few days after cell phone pictures published on gossip site TMZ showed the naked prince cozy with an unidentified woman during a game of strip billiards in Las Vegas.

The tongue-in-cheek campaign condemned the leak, urging visitors to keep hush-hush about wild Sin City weekends.

Tourism authority spokeswoman Courtney Fitzgerald says the agency can't track how much of the attention translated into actual Las Vegas visits.

Comments are posted from viewers like you and do not always reflect the views of this station. powered by Disqus