Super Saturday Shopping Stress

SPARKS, Nev. -- With Christmas is just a few days away, shoppers are making a mad dash to the stores to get those gifts under the tree. According to the National Retail Foundation, the weekend before Christmas is the busiest day for retailers, surpassing Black Friday and Cyber Monday.

Shoppers at Scheels describe the shopping atmosphere on Saturday to be strictly chaos.

"Drink a lot of water and tie your shoes," advised one shopper.

"Prepare to stand in lines, lots of lines," said another.

These shoppers braved the crowds and heavy traffic to make sure they cross everything off their Christmas list.

"We haven't been fighting for anything, but the parking lot, God help anyone who's out there," said a couple doing last-minute-shopping.

It's fight or flight as they race against the clock and against fellow procrastinators to compete for the best deals. Retailers are offering more discounts and extended hours this week to lure shoppers in before the 25th.

"There are so many people here; it's crazy!" said a first-time Super Saturday shopper. "I hate that. I'm a guy who goes grocery shopping at 9 pm so there's no people around."

While many avoid these panic-ridden aisles, others thrive off of it.

"I kind of think it's exciting because there are so many people out, so I guess it's kind of exhilarating."

Experts say more than 40% of people in the United States don't have their holiday shopping done before Super Saturday, which is why this day nets more than $15 billion in retail sales.

Either way, shoppers agree that the best way avoid the stress is to come in with a plan and then stick to it.

"You sit there and think, 'oh, I need to do this, and this, and this and did I get this,' but I do lists so then I just cross them off," said a shopper.

Many stores are extending their hours this week to boost sales. JC Penney, Target and best buy are staying open until midnight this weekend. Macy's will be open from 7 a.m. To 2 a.m. daily, and until 6 p.m. on Christmas Eve. Kohl's and Toys "R" Us will be open for a total of 87 hours straight until Christmas Eve.


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