Reno, NV - Shamrock Communications Reno has started broadcasting its 4th and final new radio station.
106.3 Pop-FM went on the air Monday afternoon, using the local heritage KWNZ call letters. The station is running a mix of nothing but mostly upbeat pop music from the last 30 years. The first month will feature no disc jockeys and limited commercials.
Pennsylvania-based Shamrock came to Reno in 2012 with its plan to launch four FM stations to serve the market. The first three, already broadcasting, are news/talk 107.3, alternative 104.1 KRZQ, and 105.3 Martini Radio, playing a mix of adult standards and comparable current songs.