RENO, NV - The Reno-Sparks Convention and Visitors Authority announced Wednesday 2013 was the most successful year for Reno-Tahoe tourism since 2008, showing the first significant performance improvement since 2007.
“After five years of little growth, Reno-Tahoe hotels and resorts enjoyed considerable improvements in taxable revenues, average hotel rates and occupancy for calendar year 2013,” said Reno Tahoe USA President and CEO Christopher Baum. “This growth was driven largely by our hotel partners’ individual efforts to bring nightly room rates closer to the national industry average, while still maintaining a desirable level of value for tourists and convention attendees.”
The 2013 average daily rate of $83.66 for all Washoe County hotels, a 9.6% increase from calendar year 2012, showed the largest increase since 2007, when nightly hotel rates increased 9.3%. Increased room rates contributed to more than $25 million of additional taxable room revenues than in 2012, realizing year-over-year growth of 12.1%, the only double-digit percentage increase in taxable room revenues in more than a decade. In addition, hotel occupancy was 66.6% for the 12 months ended December 31, 2013, versus 63.7% in calendar 2012; an increase of more than 60,000 taxable room nights over the previous year.
“Sporting and convention business, along with the addition of the Barrett-Jackson Collector Car Auction to Hot August Nights, all helped drive nightly hotel rates in 2013, leading to more than $234 million in Taxable Room Revenues,” said Baum. “The United States Bowling Congress, which is bringing back both their Open and Women’s Championships this year, as well as Boys Junior Nationals Volleyball and the Elks convention, had significant impacts on the local economy in 2013, and we are hopeful that we can continue the region’s momentum into 2014.”