Raley's Kicks Off 'Food For Families' Campaign

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Raley's Family of Fine Stores has kicked off its 27th holiday bag campaign with the goal of raising more than 2 million pounds of food to help local food banks meet the increased demand for food among thousands of hungry families and individuals throughout Northern California and Nevada.

Now through December 31st, donations can be made at checkout counters in all Raley's, Bel Air, Nob Hill Foods and Food Sources stores or online. Reflecting the nation's increased focus on healthy eating, this year Raley's will be offering a variety of fresh and nutritious items including carrots, potatoes, green salad and whole what pasta. The company partners with 72 food banks throughout Northern California and Nevada to distribute the food to help feed the hungry throughout the year.

In 2012, more than 2 million pounds of food was contributed which equated to more than 85,000 bags of food to be distributed to local food banks. To date, Food For Families has raised more than $29 million and donated more than 19 million pounds of dry groceries to food banks in our communities. The program was established in 1986 and is unique in the United States in that Raley's absorbs all administrative expenses ensuring that 100% of every donation reaches local families in need.

Food For Families is just one of a number of community giving programs supported by Raley's Family of Fine Stores. The company ranks first on the 2012 Sacramento Business Journal's list of companies for philanthropy with more than $5.3 million in cash and in-kind contributions provided each year to local causes including Nevada State Parks, the Boys and Girls Club, the Salvation Army, the American Red Cross, the Crocker Art Museum and the Society for the Blind.