New Nevada Brand: "A World Within. A State Apart."

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CARSON CITY, Nev. (AP) - Gov. Brian Sandoval and other officials are unveiling a new state brand that will be used to promote Nevada and everything from tourism to economic development, job training and education.

"Nevada: A world within. A state apart," was announced during a press conference Tuesday at the state Capitol.

The effort began as a marketing campaign for the Nevada Commission on Tourism. But it took on an added dimension when Sandoval said he wanted to incorporate it with other aspects and functions of government.

The television ad campaign kicks off April 15 in Nevada's core tourism markets - Los Angeles, San Francisco and Phoenix.

It features a contemporary version of an old western classic, "Don't Fence Me In," sung by the Las Vegas rock band, The Killers.