It began as Bill and Effie's, a small café and truck stop along a newly built stretch of Interstate 80 west of Reno.
Fifty years later, it's a sizeable hotel casino and the changes continue.
It's newest owners have just given its interior a face lift.The work, just completed, included a remodel of the casino floor, a pair of new restaurants, a deli and a Mexican snack bar, and a new look and menu for its steak house.
A central bar has been redone and renamed the Guitar Bar. It features guitars autographed by artists who've appeared at Boomtown. A Boomtown spokesperson says it will have live music every night.
Visitors will also find a new sports book and, right next door, just outside the Fun Center, a replica of the original Batmobile.
The project is the first phase of a 10 year plan for the property and an indication the owners have confidence in the future.
"We've done well," says Marketing and Sales Manager Trish Trenoweth. "They're continuing to do well and continue to support this property with an overall 10 year plan to make us still part of the great I-80 corridor.
Another sign of confidence is a job fair held Monday to fill 33 full-time and part-time positions which had been held open during the winter months.