They splashed around in the water as though its temperature wasn't 39 degrees. It's difficult to describe that first feeling when getting in the icy water.

"It wakes you up pretty well all that cold water it's crazy," one participant said.

More than one hundred people jumped into the frigid water of Lake Tahoe Sunday for "Plungefest," a wrap up for the Special Olympic's Winterfest fundraiser.

$30,000 was raised at the Lake Tahoe event, a spokesperson said.

Those taking the plunge wore costumes, and hurried to dry off after.

"Gonna get back into warm cloths as quickly as possible and maybe try to find a warm cocktail as well," Mark Pardue said.

The money raised helps thousands participate in sports training.