4th Street Fights To Revitalize Image

4th Street/photo courtesy KOLO's Chris Buckley
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RENO, NV - The revitalization of Reno continues Saturday as East Fourth Street will receive a fresh look as part of the 2nd annual Positively 4th Street.

The Reno Bike Project and other local businesses are taking the initiative to change the perception of East Fourth Street by taking old, but beautiful, spaces and fixing them up. Their goal is to change the public opinion so that Fourth Street is no longer the bad area of town.

The collection of businesses, artists and non-profits have a vision that one day 4th street will be no different than Reno's other friendly streets, like California or Wells Avenue.

The transformation includes a two-way bicycle lane sheltered by shrubs and barriers, restriped traffic lanes, shrubs and trees lining the street, added café seating, and an enhanced transit stop.

In addition to the various activities, Positively 4th Street will hold a backpack drive for Volunteers of America. Reno Bike Project will offer a one-year-membership and Under the Rose Brewing Company will offer beer specials to anyone who donates a backpack or school supplies during the event.

The budding epicenter of modern culture will be unveiled through street restructuring, pop up restaurants and shops, activities and music. The event runs until 9 p.m. to show the community what the future of East Fourth Street could be.

Admission to the Positively 4th Street Better Block Project is free and tickets are not required for the pop-up brunch and dinner.