Bratz dolls, durable digital cameras for kids and Disney toys were among gifts shoppers at Reno's Target store were looking for on Friday.
"He's really into Disney 'Cars' right now, so anything like Lightning McQueen or race tracks," Erica Finlay, who was shopping with her son, said.
Some popular gifts were hard to locate on store shelves.
"This is our second store and we're going to Wal-Mart next to try to find the digital camera, that's where we are, we're on a mission, yes we are. Santa where are you?" Veronica Torres said.
Several shoppers said they're looking for action figures, and other toys based on movies.
"For my son, he's seven, I'm pretty much looking for all 'Star Wars' stuff, that's what he's totally into this year," Brian Eklund said.
To accommodate holiday shoppers, some stores now have special hours. Target on Sierra Center Parkway in Reno will be open until 11 p.m. daily.