The stores were crowded Friday as shoppers turned out for the after-Thanksgiving sales.
"Macy's had some good sales this morning as well as... Williams-Sonoma had their Thanksgiving things on sale, that helped," Susan Pastorini, a local shopper said.
"Jeans that that are you know normally are $150 they're half off and lots of other things are 75 percent off even," Beth Masters, another shopper said.
For some, shopping after Thanksgiving is a tradition. But for stores, it is the official kickoff of the holiday shopping season. According to the Associated Press, electronics were big sellers Friday -- especially flat screen TVs. The AP also reported toys were selling well.
Dubbed "Black Friday," the day after Thanksgiving is rumored to be when stores get out the red and into the black. Regardless, of whether that's actually true, stores at the Summit Sierra shopping center were busy. "This is definitely at least double I would say the sales as compared to other Fridays, we're definitely not this high in staff," Alyssa Maldonado of Lane Bryant said.
Customers who spoke with News Channel Eight were planning on spending as much as $1,500 Friday.