First, they promoted attractions along U-S 50 in Nevada, dubbed the "Loneliest Road in America."
Now, local and state officials have launched a program to
promote highlights along U-S 95 in the state.
It features a "Come Alive on 95" C-D that allows motorists to
learn about 15 towns along the highway and eight destinations off
the beaten track.
The program involving the north-south highway that runs the
length of Nevada is the latest effort designed to promote rural
It was developed by representatives of towns along the way,
including Lovelock, Fallon, Hawthorne, Tonopah and Goldfield.
With the help of grants from the state and donations, the
nonprofit group Nevada Silver Trails produced the program, which
also includes a promotional bumper sticker, restaurant placemats
and a newspaper.