Students Win National Award in Advertising

By: Jennifer Rogers
By: Jennifer Rogers

It's official - The University of Nevada, Reno has won the World Series.

No, not the one you may be thinking of but the World Series of Advertising.

Twenty-seven University of Nevada, Reno made up the Black Rock Team. For the past nine months the group has been working around the clock to launch a campaign for this year's corporate sponsor - Toyota.

More than 6,000 students from 210 colleges, such as Cal Berkeley, had to market the Toyota Matrix car for 20-to-30-year-olds.

"Print, TV, radio. We used non-traditional media in the form of coasters...moving internet ads, as well as extensive promotions," said student Shannon Mead.

And those promotions seem to do the trick.

Nevada headed with the other university finalists to Los Angeles, where the Wolf Pack took home the gold.

Students say the reward of winning was great. But it was even better when their instructor took one for the team. Bob Felten bet the students if they won he would shave the mustache he's had since 1969, completely off.

And he kept his word.

Professors hope the enthusiasm continues as many of the students graduate and get behind the steering wheels of their future.

In addition to the awards U.N.R. received $3,500 in cash from Toyota Motor sales to support the class.


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