Will Black Friday Send Businesses Out Of The Red?

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Black Friday, typically the busiest shopping day of the year, is coming soon, but with so many businesses slipping into the red, it's possible the day after Thanksgiving might not bring the economic boom stores have come to expect. But even though times have been tough, one department store manager says he's not ready to hit the panic button just yet.

"You know, I'm not a dismal kind of guy," said Lance Rava, the store manager at Orvis, a clothing and fishing store at the Summit Sierra Mall in south Reno. "So, it's all going to be positive to me until we see something different."

Rava is hoping a different sales approach featuring more accessories will pay big dividends during the holidays.

"By having a lot of gloves, hats, slippers and belts and all of those things in stock for men and women, (we're hoping) people will overall spend the same as they might have spent last year."

A new study by the International Council of Shopping Centers shows department store sales dropped 11 percent in October and 19 percent at luxury retailers. That's the worst October in over 35 years and it's a trend that could continue as we head into the holidays.

"Our kids are getting one gift each," said Denise Johnston who was shopping with her husband and two children. "That's absolutely the way it's going to be. Usually there's one from Santa and one from mom and dad. This year, there's going to be one big Santa gift."

"My dad unfortunately shut down his business," said Daniel Rohrback, who said he will also cut down on his personal shopping. "So, no gifts coming from his side. My brothers are out of work, they don't have any money to spend so I'm not expecting much. But, it's the holiday season, you might as well enjoy it while you can."