At venues all over town, classic cars of all makes and eras are parked in the sun, getting admiring looks from passersby.
The variety seems endless, but some seem to draw more attention than others. What makes some cars bigger draws? If you ask, you'll get some interesting answers.
They're all here: Your mother's station wagon, your first car, the one you wish you'd never sold, and dozens of ones you could only dream about years ago. Each has its fans. But some beckon you across the lot to come and stare from all angles...take a picture.
We found Mitch Giberson spending some quality time with an orange-with-black-flames 1940 Chevrolet cab over truck. Not your usual HAN entry. "My Dad used to drive one of these," he said, "but it didn't look like this." "It's really unusual," added Dan Tate of Truckee.
Of all the beautiful cars parked on Victorian Square this sunny afternoon it was this once-workhorse now unlikely star that held their attention. You don't see old flamed, blown cab-over trucks every day. In a lot filled with dozens of more common cars it stands out.
"The 55,56 and 57 Chevy’s are fine, the Mustangs are fine, the muscle cars are fine, but what I really like are the unusual cars, the ones you don't see all the time," says Mike Evans of Pine Grove, California.
Mike brought his own 55 Ford Truck to the event, but the car that caught his eye was a 49 Buick Roadmaster convertible, what looks like 20 feet and 2 tons of Detroit iron as elegant a ride as you'll find
Owner Gail Sollid of Santa Rosa is used to getting compliments on their big Buick.
And when she and her husband wander away from their car what catches their eye?
Gail admits cars like Pontiac Tempests and Olds 442s take her back to her high school days, but that's not what she looks for.
"Honestly, it's the color," she says. "My husband can look all day at an engine. I'm drawn by the color. Beyond that I like stock original cars, nothing over the top."
As always, to each his own.