Teaching Our Kids

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Aaron Reynolds is a junior at the University of Nevada.

He has to work full-time to pay the bills, all while attending school full-time.

"You gotta pay for classes, books, and then bills in-between classes. You know rent, power bills, electricity, all that stuff. It adds up quickly."

It should add up quickly.

According to one consumer survey released this week, the average college freshman will need to dish out an average of about 11-hundred dollars and it doesn't get much better for the following years.

BIGresearch for the National Retail Federation estimates that college expenses have increased by 33.8-percent in just the last year.

Ryan Davis, another Junior at Nevada, says he just had to jump in.

"I personally just go into debt with lots of student loans. I took several years off because I couldn't afford to do it and so that's why I'm 26 and only a junior."

Books alone account for about 900-dollars throughout four years on campus... with one report by the government accountability office finding that textbook prices have increased by 186-percent since 1986.

Reynolds says he shops around, but it's not a simple process.

"It depends on the book. Sometimes it will be a really cheap paperback book, 15-to-20 dollars, and you can pick them up at any bookstore. Then other times it's huge textbooks and you're paying 200-to250 dollars for one book. So, it's kind of frustrating."

College students around the country will spent an estimated 34.4 billion dollars this year, combined with the 13.4 billion spent on younger students... the National Retail Federation says back to school shopping closely follows the un-matched spending power of Christmas.