The next time you get in a taxi, take a look at the tourism booklet inside.
Taxi cab drivers are now the ambassadors of the cities of Reno & Sparks.
The "Adventure Connection" program is designed to bring tourists back to Northern Nevada.
They get more they just a cab ride...they get information on restaurants, shopping and special events in town.
The program is voluntary...but city leaders say the drivers who make the best impressions get more than their commissions.
Designed by Gray Digital Media