Each year, Artown selects a local artist to produce the artwork from which the festival’s marketing collateral is based.
As in previous years, a panel of local arts experts recently convened to review an anonymous presentation of the submitted work for Artown’s 2008 marketing campaign.
This panel selected Reno resident Steve Bloom as Artown’s poster artist for 2008.
Bloom moved his family to Reno in 2005, where he began an artwork publishing and manufacturing business called “Red Dot Editions”.
A printmaker in the international fine art and décor market for more than twenty-five years, Bloom has produced works collected across the globe.
His most memorable moments were the direct consultations with renowned printmakers the world over.
"Speaking with Salvador Dali’s Atelier manager regarding embossing processes, or discussing a ‘secret’ formula used by Picasso’s Atelier for copper plate etching were very exciting moments for me", Bloom states.
With his years of professional experience, Bloom began his now internationally-renowned serigraph & giclée printing studio in San Clemente, California in 1985 with wife and business partner, Joyce.
In 1995, Bloom became involved in the early development of digital fine art printing.
The new processes helped him develop a technique which became discernible from other work, and combined a look and style he was able to claim as his own.
Bloom dubbed this unique style “digital drawing”, using a stylus and digital tablet to create his distinctive artwork.
An exciting departure for the festival’s thirteenth year, the 2008 Artown poster will be derived from this creative, new artistic medium.
Artown, Northern Nevada’s celebration of arts and culture from July 1-31 each year, receives major funding from the City of Reno, is sponsored in 2007 by Altmann-Ott Homes, the Eldorado Hotel Casino, International Game Technology, KOLO News Channel 8, The Montage, the Nevada Mining Association, the Reno Gazette-Journal, Sierra Pacific Power Company, Washoe County and receives funding from the Nevada Arts Council and the National Endowment for the Arts.
For more information, contact Artown at 775-322-1538 or visit www.renoisartown.com.