September 21, 2014
SACRAMENTO (AP) - California and five other states are accusing R.J. Reynolds Tobacco Company of violating a nine-year-old ban on the use of cartoons to support cigarette ads.
The states are filing lawsuits today to target a section in the November edition of Rolling Stone magazine. The magazine combines nine pages of Camel cigarette ads and pages of magazine-produced illustrations around the theme of independent rock music.
California Attorney General Jerry Brown calls the spread a "rather clever piece of advertising."
Pennsylvania Attorney General Tom Corbett says it "flies in the face" of the tobacco companies' pledge to halt all tobacco marketing to children.
The lawsuits are being filed by California, Illinois, New York, Ohio, Pennsylvania, and Washington.
R.J. Reynolds spokesman David Howard in Winston-Salem, North Carolina, has not responded to a request for comment.
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