November 27, 2014
It's the season for after christmas bargains and holiday shopping returns. The day after Christmas is usually one of the busiest for retailers.
Hundreds of people poured into the Meadowood Mall in Reno on Sunday, December 26. Early bargain hunters were treated to 50 to 60 percent off on everything from coats, to shoes to jewelry. Stores had slashed prices to squeeze sales.
Economists say, except for the next week, it's winding up to be an unimpressive holiday season. That's why some merchants are encouraging shoppers to spend their gift cards immediately. Sales are recorded only when the cards are redeemed. Gift cards made up for 17-billion dollars this year, or roughly eight percent of holiday sales. Many customers brought in newspaper coupons to take another 10-dollars off if they spent more than 25-dollars.
After Christmas sales also meant after Christmas returns. Local merchants say they are not finding themselves in the same position last year as far as returns. Although, they rely on the days just before Christmas to save the season. Last year, a late spending surge gave retailers a better-than-expected holiday season. Merchants are hoping for the same this year.
The full picture won't be known until January 6th. That's when the nation's retailers are slated to report their December sales figures.
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