More than two thousand outdoor enthusiasts got up bright & early today to be among the first to walk through the doors of Cabela's near Boomtown.
The retailer hopes to attract shoppers from hundreds of miles away.
The 125-thousand square foot facility sells just about everything you might need for fun in the outdoors, including fishing tackle, gear, camping equipment, guns and even home décor.
The hunting department manager says the average shopper spends four hours at a time, in a Cabela's store.
Some shoppers came from as far away as Sacramento, to check it out.
This Cabela's is one of only a handful of stores, located in the west.
It employs some 250 people.