Oh Nevada, You're so Vain

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You know those personalized license plates that have creative little messages on them?. Chances are, you either love 'em, or you hate 'em.

Apparently... a lot of Nevadans love 'em...because a new report ranks, Nevada as fourth in the nation for most personalized plates, per registered vehicle. That study by the American Association of Motor Vehicle Administrators.

The plates go by many names. Some people call them vanity plates, others call them customized...and Nevada law refers to them as prestige plates. No matter what you call them, look around...they're everywhere.

Nearly 13 percent of registered vehicles in Nevada are 'vanitized,' meaning, almost 200,000 drivers find the need to express themselves.

No one knows for sure the reason for the trend in Nevada...but people have some pretty strong opinions about the plates.

"I think a lot of people like to express their personality or their love for their vehicle. I don't have an issue with it. I think it's kind of cool," said Sherri Gallucci of Reno.

Chris Acord disagrees: "I think they're stupid. Why? I mean, look at what people put on their plates. Babysitter. Mom. I mean, come on. No $@#&, you got a car seat."

Tom Jacobs of Reno's Department of Motor Vehicles says the personalized plates cost an extra $36.00 dollars a year, $20.00 dollars if you renew one. Drivers have to fill out a form to request the plate...and they must explain what their message means.

"You can't slur a religion or a racial background. You can't have a drug reference or something like that. Outside of those perimeters, you can have any message you want," said Jacobs.

Messages like: "Sand and Sun," "Wild Angel," even "Phlichz"...try explaining that one. Some say, de-crypting the plates is half the fun.

"Some of them are just so hard to figure out. You're just like 'what did that say?' You scratch your head and go 'why did they put that if you don't know what it means?'" said Mandy Biank of Reno.

Some say they haven't quite figured out what their vanity is.

"I drive an Audi and it's a piece of junk so it's probably say 'piece of junk' on there," said Brent Rice.

You can pretty much put anything you want on there...as long as it's not already taken. Remember, there are already close to 200,000 of these vanity plates on the road right now...so you'll have to be creative.

The DMV website can help you...they have a program that will reject your message if it's too inappropriate...or if someone already beat you to it. You can find it at www.dmvnv.com.