Artown, held the entire month of July in Reno, Nev., has succeeded once again in maintaining its stature as one of the largest and most inclusive arts and culture festivals in the country by setting a record attendance during its 31-day celebration.
Audiences grew by 23 percent to 350,000 and included 65,000 television viewers through Sierra Nevada Community Access Television.
Out of the more than 350 events held at more than 100 venues throughout the area including downtown Reno, 93 percent showcased local artistic talent and served as the backbone of the festival calendar that also included headliner performances from such artistic icons as the American Ballet Theater, Herbie Hancock, Pink Martini and Hell’s Kitchen Dance with Mikhail Baryshnikov.
“Throughout its history, Artown has refined, revamped and re-invented itself, always striving to attract new audiences, new performers and new fans,” said Beth Macmillan, Artown’s executive director.
“In 2007, we continued the trend of offering more opportunities to experience the arts with an even more diverse palette of events. Our plans for 2008 include even more once-in-a-lifetime performances for visitors and residents of northern Nevada.”
Artown’s direct economic impact for 2007 is estimated at more than $15 million with spending calculated for the community and the resulting impact on hotels and casinos, restaurants, museums, shops and other local attractions.
Eighty-seven percent of attendees surveyed at Artown said that they would be very likely to attend more cultural events in the future because of their experience at the festival.
Locally and nationally, Artown’s media reach extended to more than 27 million individuals with a message focused on Artown and Reno, Nev.
Artown, in collaboration with more than 100 organizations, brings to life theater, dance, film, history, multi-cultural, musical and visual and performing arts activities and events as well as dozens of children’s activities aimed at educating youth on the importance of the arts.
In 2007, Artown’s performances focused on 15 distinct cultures and offered free admission to 68 percent of its events.
Plans for the 13th annual Artown, held July 1 – 31, 2008, are currently underway with Festival favorites such as the Food for the Soul World Music Series, Movies in the Park, the Rollin’ On The River music series, Artouring and the Discover the Arts children’s series making its return.
For more information on the 2008 Artown Festival, log on to www.RenoIsArtown.com or call 775-322-1538.