It's an educational program called 'How to Save your Skull' -- Officials from Renown Regional Medical Center visit schools and talk about the importance of preventing head injuries. They show pictures of patients -- some who had helmets on and others who didn't.
Now, Renown hopes to double the number of the schools visited thanks to a more than $31,000 donation. The money was all collected from the sale of plush toys and certain other marked items at local Kohl's department stores.
Renown says helmets can reduce the risk of brain injury 88 percent, but only 15 to 25 percent of kids wear them.
The educational presentation includes showing items used to treat accident victims -- things like tubes and neck braces.
A Kohl's store manager says with the addition of a new store near McCarran and Mae Anne, it's hoped about $40,000 will be raised next year. The sale of "Kohl's Cares for Kids" items continues year-round -- Kohl's says 100 percent of sales money from the items is donated.