The Lake Tahoe Shakespeare Festival ended another successful season this summer, continuing to improve and expand its offerings at its home along the beautiful shores of North Lake Tahoe at Sand Harbor State Park.
In addition to a new playbill, a new restaurant and the return of its post season event series, Midsummer Nights, the Festival also increased its revenue and occupancy numbers by 10 percent from the previous year.
In all, the 35th annual Festival attracted a record-breaking 32,770 attendees in its regular six-week performance season and received positive feedback on the many new enhancements to its performance venue.
“For the third consecutive year, the Lake Tahoe Shakespeare Festival has continued to make enhancements to our format and what we offer our patrons at Sand Harbor, changes that have made a big impact on the overall festival experience,” said Catherine Atack, executive director of the Lake Tahoe Shakespeare Festival.
“We know from our increase in attendees and revenue that these changes are well received and that our audience appreciates the growth our organization is making each year. It is important that we continue to take the Festival to new levels in order to achieve our mission of reaching out to everyone on behalf of the arts.”
The 2007 Festival followed its successful format of offering three plays, The Taming of the Shrew and Romeo & Juliet complemented by the off-the-wall comedy Greater Tuna, with performances seven nights per week.
The Festival also featured a new dining concept, Shakespeare’s Kitchen, which provided a large variety of dining choices courtesy of Brimm’s – A Catering Company, as well as a new VIP lounge, Clarity, located inside the theatre gates.
The Festival’s post event series, Midsummer Nights, also returned adding several artistic performances to the summer calendar as did its annual D.G. Menchetti Young Shakespeare Program, a free program aimed at educating children about the importance of theatre and the arts.
Also in this years line up was Choozi Entertainment's, 'A Midsummer Nightmare', produced and directed by Chris Childers. A first of a kind perfomance that brought locals a taste of the famed Cirque Du Soleil, and included local TV personalities, David Oliphant and Tiffanie Story, from the show, 'Reno Tahoe Adventures'.
The youth program saw a 78 percent increase in attendance over 2006 performances attracting youngsters from Reno, Sparks, Carson City, Lake Tahoe and Truckee, Calif. areas during its 12 performances.
The Festival’s newest youth outreach program, InterACT, a free series of dynamic humanities-based workshops featuring interactive classes designed to instill an understanding of Shakespearean themes and the world of theatre, was offered to schools and youth groups throughout northern Nevada for the first time and was extremely well received by all those who participated.
The InterACT program is offered in partnership with the Nevada Shakespeare Company, based in Reno.
During 2007, Lake Tahoe Shakespeare Festival was able to secure new sponsorships with Harrah’s/Harveys at Lake Tahoe as one of the prestigious presenting sponsors and the Festival’s official lodging partner as well as with the Grand Sierra Resort in Reno who provided shuttle transportation to and from the Sand Harbor venue.
Major sponsors continuing in their support of the Festival were the Reno-Sparks Convention and Visitors Authority (RSCVA), Microsoft Licensing, GP and Wells Fargo Bank.
Charter Communications also returned as one of the Festival’s largest media sponsorsl.
Additionally Chase International Realty, headquartered at Lake Tahoe with five offices around the lake and locations in Reno, Truckee, Calif. and London, returned as a sponsor.
Plans for the 36th season of the Lake Tahoe Shakespeare Festival are currently underway with even more improvements on the horizon.