Nielsen Poll: Film Reviews Still Influential

By: Associated Press Email
By: Associated Press Email
The Nielsen poll surveyed about 3,000 people, aged 12-74, who said they had seen at least one movie in theaters over the last year.

MGN Online

NEW YORK (AP) - Social media has made inroads into shaping moviegoers' choices at the multiplex, but a new poll finds that an overwhelming majority of moviegoers still count on movie reviews.

The Nielsen company announced Monday that their annual American Moviegoing report revealed that 80 percent of moviegoers refer to movie reviews at least some of the time when deciding what to see. The survey found that 40 percent say they value social media recommendations.

About equally reliable to moviegoers are movie trailers, which 44 percent of those polled said they trust as a source of information on a film.

The Nielsen poll surveyed about 3,000 people, aged 12-74, who said they had seen at least one movie in theaters over the last year.


Comments are posted from viewers like you and do not always reflect the views of this station.
powered by Disqus
KOLO-TV 4850 Ampere Drive Reno, NV 89502
Copyright © 2002-2014 - Designed by Gray Digital Media - Powered by Clickability 252058541 - kolotv.com/a?a=252058541
Gray Television, Inc.