Miss America to Sell Brand

By: Associated Press Email
By: Associated Press Email

LINWOOD, N.J. (AP) - Miss America is getting a makeover.

The Miss America organization is partnering with two companies, Infinity Lifestyle Brands and Hilco Consumer Capital, for licensing, sponsorship and brand creation for the 90-year-old pageant.

A new entity, Miss America Properties, will create a licensing-driven platform focused on partnerships with leading American companies including fashion, media, lifestyle products and events.

Miss American CEO Art McMaster says the partnership will make the brand available to women around the world.

The 2012 Miss America will be crowned live from Planet Hollywood in Las Vegas Jan. 14 on ABC television.

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