July 7, 2015
NEW YORK (AP) - To suit an altered music landscape, MTV is
planning an untraditional award show celebrating digital music.
The network says it's prepping an as-yet unnamed, multiplatform
award show for April or May that will exult digital music and its
many varied incarnations.
The exact nature of the show hasn't yet been defined. But MTV
says it will be a "multiscreen experience," including the
Internet, social media and mobile - but not broadcast.
Categories for awards haven't been determined, but they'll
include things like best app, best blog, best Internet feud, best
music meme of the year and best Kanye West tweet.
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