RENO, NV - As it has for the last four years, attendance at West Wind Drive-In Theatres has outpaced conventional theatres by double digits. As a thank you, the El Rancho Drive-In, located 555 El Rancho Drive, will be offering free movies to everyone on Thursday, September 22, 2011.
In addition to the free movies, there will be live music, bounce houses for the kids and other fun activities planned prior to the start of the movie.
This four year trend shows no sign of slowing.
“We took over the drive-ins five years ago and we’ve grown the business over 40 percent in the awful economic times” according to Patrick LaCava, Senior Vice President of Operations.
“We’ve invested a lot of time and resources in our locations and we’ve really seen the benefits.”
The pay-off is visible with families flocking back to see double-features on screens that dwarf conventional movie screens. Value is another major reason drive-ins are growing.
Tickets to the El Rancho drive-in are only $6.50 for general admission, and kids 5-11 years old are just $1.00, while kids under 5 are free. Plus, you get double features each night, instead of just one movie at the indoor theaters.
LaCava continues “A family of four can see two first run movies for $13.00, or $15.00 if you have kids between 5-11 years old.”
The West Wind management team is big believers in the drive-in experience. So much so that five years ago they reopened the Solano Drive-In in Concord, CA followed by the Santa Barbara Drive-In three years later.
Tony Maniscalco, Vice President of Marketing is thrilled that people are re-discovering the family fun of the drive-in. “Parents bring their kids to watch the first movie then the kids fall asleep in the back seat while the parents watch the second movie. It’s the perfect baby sitter.”
Drive-ins presentation has changed considerably over the years yet the nostalgic feeling remains.
The biggest improvement in presentation is the addition of Technalight, which produces a picture seven times brighter than before along with upgraded Dolby stereo sound that comes right through your car stereo. West Wind’s snack bar also offers delicious well-known brands at a fraction of the cost you find at conventional theatres.
The West Wind Drive-Ins are taking this great value one step further, and will be hosting a Free Movie Night featuring summer movie blockbusters: Pirates of the Caribbean: On Stranger Tides, Transformers 3: Dark Side of the Moon and Cars 2.
“We are opening up our Drive-Ins to thank our loyal customers and to invite those who have not yet experienced the drive-in to give it a try. We typically show first run movies every night but on Customer Appreciation Night we give everyone a chance to catch up on the best movies of the past few months.” Maniscalco explains. “Bring a chair and a blanket and enjoy your movie under the stars and moonlight” adds LaCava.
About West Wind:
West Wind is the largest owner/operator of drive-in movie theaters in the country, and owns and operates two drive-in theaters in Nevada, one in Arizona and four in California. In Northern Nevada, the El Rancho Drive-in in Reno/Sparks is located at 555 El Rancho Drive in-between Oddie Blvd. and Prater Way in Sparks.
In Southern Nevada, the Las Vegas 5 Drive-In is located at 4150 West Carey Avenue at Rancho Drive in Las Vegas. Gates will open at 6:00pm and movies will start at dusk on Customer Appreciation Night.