November 26, 2014
NEW YORK (AP) - AMC's "Breaking Bad" is the champion of a new television metric: more second-screen activity on Twitter than any other TV series.
The Nielsen company, for the first time this season, is measuring how many people are reading Twitter messages about particular TV programs the night they are on the air.
Nielsen said Monday the drug-dealing drama starring Bryan Cranston had an average of 6 million people seeing tweets for each episode. The show was boosted by its finale last September, where the number shot up to 9.1 million.
Another AMC series, "The Walking Dead," came in second with 5.17 million.
For individual events, the Super Bowl and the Oscars led the way - just as each year both events generally have the most viewers.
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