Billboards promote SUID awareness in Washoe County

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RENO, Nev. (KOLO) - In an effort to raise awareness about the dangers of Sudden Unexplained Infant Death (SUID), the Washoe County Human Services Agency (HSA) and Lamar Advertising are launching a large-scale billboard campaign throughout Washoe County.

Washoe County says SUID is the leading cause of death among healthy infants under the age of one in Washoe County. There have been 20 infant deaths in Washoe County since 2013, all due to unsafe sleep situations.

To make sure your infant is sleeping in a safe environment, the county suggests following these guidelines:

ALONE-Always put your baby to sleep alone.

BACK-Always put your baby to sleep on his or her back.

CRIB-Always put your baby to sleep in a crib.

“Lamar Advertising and Washoe County believe these signs will be a creative and effective way to remind the community about the dangers of unsafe sleep. Washoe County is thankful to Lamar Advertising for supporting such an important awareness campaign," said HSA Director Amber Howell.

“Lamar Advertising cherishes the ability and opportunity to support our community with public service messaging,” said Lamar Advertising Vice President Matt Strohfus. “While each PSA opportunity is important and serves a greater purpose, the chance to partner with Washoe County regarding SUID awareness is an opportunity that we enthusiastically stand beside. We are eager to participate in a broad and mass reaching campaign to help educate the general public on the tragic dangers of SUID. Outdoor advertising is a powerful medium that gives causes, such as SUID, the loud voice that it truly deserves. Lamar is thankful for the opportunity to partner in this campaign."

The county invites the community to join the campaign on Twitter, using #SafeSleep.