Shoppers Square announces plans for rebrand and redevelopment

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RENO, Nev. (KOLO) - Shoppers Square in partnership with Foothill Partners has announced plans to revitalize the mall with a full redesign and addition of new tenants. As part of its redevelopment, Shoppers Square will be renamed to align with its new aesthetics.

At the corner of Plumb Lane and South Virginia Street, the 150,000-square-foot shopping center will be "de-malled," according to developers, and redeveloped into a contemporary environment to accommodate Reno’s growing needs, including retail space, a public market food hall and a specialty organic grocer.

“Shoppers Square has been our family-jewel for more than 54 years and before that it was our family-owned ranch. We envisioned a future in retail and found success in creating a family-run city center in the '60s,” said Rick Casazza, representative of the Casazza family. “Continuing the legacy in 2018, we are committed to bringing an incomparable mix of amenities to Reno that complements the existing culture.”

Foothill Partners is a retail property developer that focuses on infill projects and community involvement. Doug Wiele, president and Founding Partner of Foothill Partners, joins the team with 40 years of experience in reinventing shopping centers like the Whole Foods-anchored Gilman District in Berkeley, Calif., and the El Dorado Hills Town Center in El Dorado Hills, California.

“This refreshing new take on a shopping center will be a street-retail fusion of modern-architecture meeting the rich history of the Casazza family,” said Wiele. “We’ll be bringing a cutting-edge design never seen before in Reno that will incorporate community-needs, all in one place. And the design will focus on ‘place’--a focus on creating a great gathering place at the south end of Midtown.”

“Bringing a communal environment to one of the region’s busiest intersections would re-imagine the space and allow for residential connectivity within the heart of Reno,” said Casazza.

Construction will begin in fall 2018, with the goal of being finished in about two years. Foothill says the center’s redevelopment efforts are projected to generate 100 construction jobs and several hundred permanent new jobs.

Planners include local company Frame Architecture and Melton Design Group out of Chico, California.

Announcements of new tenants and phase completions will be announced throughout the year.

Images courtesy Foothill Partners
Images courtesy Foothill Partners