Organic food stores now competing after Sprouts opening

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RENO, Nev. (KOLO) You’re probably not going to get the lowest prices at either store – but with both Whole Foods Market and Sprouts Farmers Market, you are going to get an emphasis on healthy, organic foods.

With just under 250 stores, Sprouts isn’t as big as Whole Foods – which has more than 400 -- but it’s clearly a goal to be competitive in pricing.

“I can’t really comment on what our competitors are doing but I can say that we focus on the best selection and the best value,” said Ryann Haenel, the regional marketing manager for Sprouts.

Representatives may not comment, so we did an experiment of our own, starting, perhaps fittingly, in the produce section.

You can buy pink lady apples for $1.99 per pound at Sprouts, compared to 50 cents more at Whole Foods.

Similar story with avocados: $1.29 compared to $1.49, though it appears that price was recently discounted after the Amazon takeover.
One of the biggest discrepancies came in the milk section. A half-gallon of almond milk at Whole Foods is $5.59, and is advertised at Sprouts for $2.99.

And while it might not fall under the health food category, a 12-pack of Pabst Blue Ribbon beer is $9.99 at Whole Foods, and only $7.99 at Sprouts.

The two stores don’t carry all the same brands, but rather similar ones. 16.9 ounces of olive oil sells for $5.99 at Whole Foods, and a dollar less at Sprouts.

Not everything is cheaper at the new store, though. Square Organics protein bars are 30 cents cheaper at Whole Foods.

Sometimes which store carries the cheaper item depends on sales that are taking place. Cliff Bars are cheaper at Sprouts, but only thanks to a sale.

And the opposite was true with Vega One’s “All in One” shake: cheaper at Whole Foods, also due to a sale September 12.

In total, 6 of the 8 items are cheaper at Sprouts, but that was just with the random selection of items included here. Your results may vary in that regard.