Jacksons Stores in Christmas fight against domestic violence

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RENO, Nev. (KOLO) - Jacksons Food Stores and the Nevada Coalition to End Domestic and Sexual Violence have launched the “Give the Gift of Peace” campaign, a holiday season campaign that runs through December 25th to raise funds for the prevention of domestic violence.

This is the 14th year anniversary of the campaign throughout the Northwest. This campaign is important for community awareness and legislative efforts to ensure funding priorities for domestic violence victims. Contributions can be made in increments of $1, $5, or $10. At the end of the campaign, Jacksons Chief Executive Officer John Jackson will match Jacksons Food Stores customer contributions dollar for dollar with all the proceeds going to the Nevada Coalition to End Domestic and Sexual Violence.

Since 2008, customers have contributed to the campaign by purchasing paper doves at Jacksons Food Stores. During the 2016 campaign, Nevada Jacksons Food Stores customers contributed over $30,000, resulting in over $60,000 in donations, including Jacksons dollar for dollar match contribution.

Jacksons Food Stores in Washington, Oregon, Arizona, Idaho, and Utah will also participate in the campaign, and proceeds will go toward coalitions against domestic violence in respective states. Since the inception of the “Give the Gift of Peace” campaign, over $1,350,000 has been raised to help end violence against women and children and assist individuals who have experienced domestic violence.

Tax-deductible contributions to the Nevada Coalition to End Domestic and Sexual Violence can be made online at ncedsv.org.