Some cities and regions are highlighting racial diversity along with positive business climates, competitive tax rates and available land in pitches to lure tech companies and high-paying jobs to town.
Places such as Pittsburgh, Philadelphia and Detroit are touting their populations of people of color to chief executives and other corporate officials as part of being open for business.
Experts say race, color and culture are attractive to millennials dominating a more tech-driven workforce and important to corporate executives when deciding where to relocate or build new operations.
Matthew Quint, director of Columbia Business School's Center on Global Brand Leadership, says companies generally are looking to employ a lot of millennials and those hires want to work and live in communities with diverse and interesting cultures.
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