RENO, Nev. (KOLO) - The Northern Nevada Children’s Cancer Foundation (NNCCF) is announcing its annual Know the Gold matching gift challenge. Through January 31, friends and other supporters have the opportunity to double their donations by participating in this special fundraising campaign.
The Know the Gold campaign kicked off in September 2017 and has encouraged local businesses, schools, churches, organizations and individuals to raise funds for local children with cancer. The William N. Pennington Foundation is matching donations to this campaign dollar-for-dollar up to $250,000 through January. The Know the Gold Campaign supports northern Nevada children and their families with financial and emotional assistance during the child’s cancer journey.
“This match is the largest in the history of our Know the Gold Campaign,” said Lisa Shaffer, Director of Community Engagement. “We are grateful the Pennington Foundation has awarded us this opportunity, and for their continued support of the children and families we serve.”
Donations made to NNCCF before the end of January are eligible for matching, including contributions by mail, online and over the phone.
“We are incredibly thankful for our donors’ support,” said Shaffer. “Our community has an astounding amount of commitment to help these children and we are excited to see their contributions matched.”
The Northern Nevada Children’s Cancer Foundation is the region’s only nonprofit solely dedicated to serving local children and their families affected by childhood cancer. NNCCF’s programs and services include the Family Assistance Fund, Inspire survivorship program, Adopt-a-Family program and emotional support through counseling and family activities.
Northern Nevada Children’s Cancer Foundation is hosting a 12-hour radiothon to hit the Know the Gold campaign fundraising goal of $250,000, at Scheels Friday, January 26, 2018.
The Know the Gold Radiothon will be broadcast live on Cumulus stations KBUL 98.1, KKOH 780 AM, KNEV 99.5 and KWYL 102.9. All donations during the radiothon will be matched dollar-for-dollar by the William N. Pennington Foundation up to $250,000.
Campaign volunteers will be manning the phone bank, and radio talent will be interviewing local children and their families affected by childhood cancer. Call in to donate during the 12-hour radiothon at 775-359-1453 or go online.
The event is free to the public, and attendees are encouraged to visit the vendor fair and ride the indoor Ferris wheel.
When: Friday, January 26, 2018, 6 a.m. – 6 p.m.
Where: Scheels - 1200 Scheels Boulevard, Sparks, NV 89434
The Know the Gold Radiothon marks the finale of the five-month Know the Gold campaign, which kicked off in September 2017, encouraging local businesses, schools, churches, organizations, and individuals to raise funds for local children with cancer. The William N. Pennington Foundation is matching contributions to the Know the Gold campaign up to $250,000. Donations to NNCCF help alleviate the financial and emotional burden childhood cancer places on affected northern Nevada children and their families. Donors are encouraged to use the hashtag #KnowtheGold on social media platforms while talking about the Know the Gold campaign and its events.