Special events can raise funds and awareness

By: Pete Parker Email
By: Pete Parker Email

Northern Nevada is home to more than 2,000 non-for-profit 501c3 organizations, ranking among the highest cities with the number of non-profits per capita. This creates a highly competitive marketplace for raising financial and voluntary support. At KOLO Cares, we recognize this issue and strive to help local organizations achieve significant success.

It starts by recognizing that special events often have goals other than just raising funds. They can raise awareness of a charity and play a significant role in cultivating future donors. While, on average, special events represent 15% of all contributions to non-profit organizations, it’s difficult to budget the revenue from year to year. As found in a 2007 study by Charity Navigator, the average charity spends $1.33 to raise $1 in special events contributions.

Although special events may not raise expected levels of revenue, they certainly help raising money. For example,
• Special events can build relationships, helping potential donors to feel a connection with the organization.
• Events are an opportunity to welcome new donors and introduce them to the organization.
• Special events can generate a lot of publicity. Building visibility in the community is crucial to successful fundraising.
• Special events can provide fundraising experience to your volunteers, including your board members and help volunteers build confidence through your event activities.

Special events are not a sure-fire way to raise a lot of money immediately, but they can be an integral part of an organization’s strategic plan to cultivate future support, and to boost its profile in the community.

At KOLO Cares, we provide a significant boost to attracting participation, raising funds, and generating outstanding awareness. Complete our online form, under the "Submit an Event" button, to get you on your way.

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