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Annual "Believe" Campaign Kicks Off


RENO, NV -- We all remember writing letters to Santa when we were younger, eager to ask him for the one thing we wanted the most. Now, those letters can help turn a child's dream into reality thanks to Macy's and its partnership with Make-A-Wish. It's all part of the annual "Believe" campaign.

It's simple--you write a letter to Santa Claus at Macy's and for every letter, a donation is made to the foundation. Last year, Macy's raised more than $8,000 to help grant wishes to local kids, and this year, they're hoping to double that.

For the past two years, the Gouldsmiths spent their time in the hospital with their now 9-year-old daughter Gabby.

"One day she's fine and the next day she's got tiny little bruises all over her body and she was extremely tired," Heather Gouldsmith, Gabby's mother said.

She had been diagnosed with Aplastic Anemia, a rare disorder where the bone marrow stops making new red blood cells. When Gabby was released from the hospital, she still still wasn't allowed to leave home.

"I spend most of my time in my bedroom," Gabby said.

"All of a sudden, I had this 8-year-old daughter that could not sleep alone in her bed. she said to us, 'everytime I can't sleep because I'm afraid if I go to bed, I might die,'" Heather said.

That's why she wished for a bedroom makeover. Thanks to the local Make-A-Wish foundation, she got her wish.

"I loved it, like my face was like 'oh!' haha," Gabby said.

"It gave all of us a little bit of hope and something to look forward to instead of having to focus on all the horrible things that she had to endure," Heather added.

In order to grant wishes like this, Make-A-Wish and Macy's launch the "Believe" Campaign every holiday season to raise funds. You can help;, all you have to do is write a letter to Santa.

"We've done it our whole life not knowing that one day we would be a wish family," Heather said.

Macy's will donate one dollar for every letter collected in this mailbox...up to a million dollars nationwide.

"It's for all believers any age, anybody who believe make a wish can make a difference in a child's life," Ashley Taylor, representative of Make-A-Wish Youth Leadership Committee, said.

Like Gabby's life, she's now back at school for the first time in two years.

"She's back on track with all her classmates and exactly where she should be."

People of all ages are encouraged to write letters. You can write as many as you'd like, but you'll have to drop them off at the mailbox at Macy's. It's on the second floor of women and children's department in Meadowood Mall.

You have until Christmas Eve to write those letters.


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